About Us – Sparrow Boutique

About Us

About Sparrow Boutique - Norton Shores, Michigan


We're located at...
255 Seminole Rd, Suite 103 
Norton Shores, Michigan 49444
Corner of Seminole & Seaway


Monday: 10am - 5pm
Tuesday - Friday: 10am - 6pm
Saturday: 10am - 5pm
Closed Sunday

Who we are...

Sparrow is a women's clothing boutique providing a balance of current trends and classic styles at unpretentious prices. We offer a well-rounded blend of unique apparel and accessories for the modern working woman. 

We partner with fashion houses, both well-known and undiscovered, to build a unique selection of high quality clothing and accessories. Each collection is thoughtfully curated to provide versatile pieces that reflect the individual style of those who wear, inspire, and shop Sparrow Boutique.

We're located in Norton Shores, Michigan and take great pride in our talented community. We support local artisans whenever possible, and many of our products are made or designed right here in the Mitten. We also offer Fair Trade items and frequently showcase independent designers, guest stylists and fashion bloggers. 

Sparrow Owner Kristi Kettler


Owner and lead stylist Kristi is a Muskegon native with a background in marketing, business, and fashion buying in Chicago and West Michigan. Her love for all things fashion and styling, combined with her passion for personalized customer service brought her to open Sparrow in 2013, and as they say, the rest is history.

It's all about our customers, and we have the best!”



Erin O'Brien - Sparrow Boutique


This wife and mama of two has retail experience buying for Macy's and Claire's Accessories, but loves the one-on-one customer experience of a small boutique. She's a master at pulling together great outfits (and DIY projects)!

“I want to be casual and functional, but always look put together. My fave colors are neutrals, black is key!”



This blonde hair beauty is a mom, photographer, Instagram junkie, and fashionista who has a keen eye for trends and fashion. She can be found at the store in her go-to style of a wide brim hat, crop top, and high waisted skirt.

“I love helping customers pick out the perfect outfit, whether it's for work, date night or a special event.”

Jenna - Sparrow Boutique


Lover of all things fashion and style, this full time college student loves working with people and clothes. Her style is fun and edgy making her a wonderful addition to the Sparrow team."

My favorite brand is BCBG - I love the fit and design! And the Article of Society jeans are outstanding, especially at the price point.


Special Services


  • Book a private after-hours shopping party for groups of 4 or more. BYOB if you like!
  • One-on-one styling sessions are always available by appointment. 
  • Contact us for scheduling your event.



Featured Designers & Stylists


Are you a local fashion designer, jewelry maker, artist or crafter? We're always looking to partner with and showcase our state’s most talented, independent designers. If you would like to have your work featured in the shop, please email info@shopsparrow.net with your information, website or photos of your work.



Some of our Featured Indie Designers



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